Colour plays a key role in connecting the publication to the brand. Supporting text on the left is set in the chiefmartec red, creating a clear separation between the main narrative and additional resources. Diagrams, charts, and the cover illustration lean heavily into the warm hues of the brand (red, orange, yellow), with occasional blues and violets introduced for contrast and categorisation. The result is a piece of research that looks as clear as it reads, and that could only belong to chiefmartec.
